Privacy Policy

Last updated: September 30, 2026

Vow & Ivory is a brand operated by Ouchen LLC (“Ouchen LLC,” “Vow & Ivory,” “we,” “us,” or “our”).

Ouchen LLC operates the Vow & Ivory website, online store, digital products, content, features, tools, and related services (collectively, the “Services”).

Our online store is powered by Shopify, which provides the e-commerce platform that allows us to offer and sell our digital products.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://vowivory.com, purchase or use our products, communicate with us, or otherwise interact with our Services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

Contact information, such as:

  • name
  • email address
  • billing address
  • telephone number, where provided

Order and transaction information, such as:

  • products purchased
  • order history
  • transaction amount
  • payment status
  • refunds or cancellations, where applicable

Payment information. Payments may be processed by third-party payment providers. We may receive information such as payment confirmation, payment method type, billing details, and transaction identifiers. We generally do not directly store complete payment-card information.

Account information, if customer accounts are available, such as:

  • username
  • account settings
  • preferences

Communications, including information you provide when contacting customer support, sending an inquiry, responding to surveys, or otherwise communicating with us.

Device and technical information, such as:

  • IP address
  • browser type
  • device type
  • operating system
  • network information
  • unique device identifiers

Usage information, including information about how you use our website, such as:

  • pages viewed
  • products viewed
  • links clicked
  • time spent on pages
  • shopping-cart activity
  • checkout activity
  • referring websites

Marketing information, such as your communication preferences and interactions with marketing emails or advertisements.

2. How We Collect Personal Information

We may collect personal information from:

You directly, when you:

  • place an order
  • contact us
  • subscribe to emails
  • create an account
  • complete a form
  • interact with our Services

Automatically, through cookies, pixels, analytics technologies, and similar tools when you use our website.

Service providers, including Shopify, payment processors, analytics providers, email providers, advertising platforms, and other companies that help us operate our business.

Advertising and marketing partners, where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

Provide and fulfill our Services

This includes:

  • processing orders
  • processing payments
  • delivering digital products
  • providing download access
  • maintaining customer accounts
  • providing customer support
  • managing refunds or cancellations where applicable
  • communicating about purchases

Operate and improve our business

We may use information to:

  • understand how customers use our website
  • improve our products
  • improve website performance
  • analyze customer behavior
  • troubleshoot technical problems
  • develop new products and services

Marketing and advertising

Where permitted by law, we may use personal information to:

  • send promotional emails
  • communicate about products or offers
  • measure advertising performance
  • show relevant advertisements
  • conduct remarketing or retargeting campaigns

You may unsubscribe from promotional emails at any time using the unsubscribe link included in those communications.

Security and fraud prevention

We may process personal information to:

  • detect fraudulent transactions
  • prevent misuse of our Services
  • protect customer accounts
  • protect our business
  • investigate suspicious activity

Legal and regulatory purposes

We may use information when reasonably necessary to:

  • comply with applicable law
  • respond to lawful government requests
  • enforce our Terms of Service
  • defend legal claims
  • protect our rights or the rights of others

4. Digital Products

Vow & Ivory currently sells digital products, including resources such as:

  • downloadable guides
  • ebooks
  • planners
  • spreadsheets
  • templates
  • checklists
  • digital planning tools

Products are delivered electronically after purchase.

We do not currently require physical shipping for our digital products.

If our business later offers physical products, this Privacy Policy may be updated accordingly.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the store, remember preferences, understand website usage, measure performance, and support advertising.

These technologies may collect information such as:

  • IP address
  • browser information
  • device information
  • pages visited
  • interaction data
  • referring website
  • purchase or checkout activity

Some cookies are necessary for the website to function.

Other cookies may be used for analytics, personalization, and advertising, subject to applicable law and your available consent choices.

You may be able to manage cookies through:

  • our cookie-consent tools
  • your browser settings
  • applicable privacy controls

Blocking certain cookies may affect website functionality.

6. Shopify

Our store is hosted by Shopify.

Shopify processes personal information as part of providing the infrastructure required to operate our online store, including website functionality, checkout, fraud prevention, analytics, and related services.

Information you provide through our store may therefore be processed by Shopify.

Shopify may process information in countries other than the country in which you live.

You can learn more about Shopify's privacy practices through Shopify's own privacy documentation and privacy portal.

7. Payment Providers

We may use third-party payment processors to accept payments.

Depending on the payment option you select, these providers may independently collect and process:

  • billing information
  • payment-card information
  • transaction information
  • fraud-prevention information

Their processing is governed by their own privacy policies.

We generally do not directly receive or store your complete payment-card details.

8. Analytics and Advertising

We may use analytics and advertising services to understand website activity and improve our marketing.

These providers may collect information about your interaction with our website through cookies, pixels, or similar technologies.

This may include services provided by platforms such as:

  • Meta
  • Google
  • Shopify
  • other analytics or advertising providers we may use

Depending on your location, applicable privacy laws may provide the right to opt out of certain forms of targeted advertising or data sharing.

Where required, we will provide appropriate consent or opt-out mechanisms.

9. How We Disclose Personal Information

We may disclose personal information to trusted third parties where reasonably necessary to operate our business.

These may include:

  • Shopify
  • payment processors
  • website-hosting providers
  • email service providers
  • analytics providers
  • advertising platforms
  • customer-support providers
  • cloud-storage providers
  • fraud-prevention providers
  • professional advisers
  • government authorities where legally required

We may also disclose information:

  • when you request or consent to the disclosure
  • in connection with a merger, acquisition, sale, restructuring, or similar business transaction
  • where required by applicable law
  • to protect our legal rights
  • to prevent fraud, abuse, or security threats

We do not disclose personal information for purposes unrelated to operating, improving, protecting, or marketing our business except as described in this Privacy Policy.

10. Third-Party Websites and Services

Our Services may include links to websites, social-media platforms, payment providers, or other third-party services.

We do not control the privacy practices of third parties.

If you visit a third-party website or use a third-party service, you should review its privacy policy independently.

11. Data Retention

We retain personal information only for as long as reasonably necessary for purposes including:

  • providing our Services
  • maintaining transaction records
  • customer support
  • fraud prevention
  • accounting
  • tax obligations
  • dispute resolution
  • compliance with legal obligations

Retention periods may vary depending on the type of information and applicable legal requirements.

12. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no internet transmission or storage system can be guaranteed to be completely secure.

You should avoid sending highly sensitive information through unsecured communication channels.

13. Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children under the age at which parental consent is required under applicable law.

If you believe a child has provided us with personal information improperly, please contact us so that we can review and, where appropriate, delete the information.

14. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information.

These may include the right to:

  • request access to personal information
  • request correction of inaccurate information
  • request deletion of certain information
  • request a copy of your information
  • object to certain processing
  • restrict certain processing
  • withdraw consent where processing is based on consent
  • opt out of certain targeted advertising
  • opt out of certain data sharing or sales where applicable
  • lodge a complaint with an appropriate data-protection authority

These rights are not absolute and may be subject to legal limitations.

We may need to verify your identity before fulfilling certain requests.

To exercise a privacy right, contact us using the details at the end of this Privacy Policy.

15. European Economic Area and United Kingdom Users

If you are located in the European Economic Area (“EEA”) or United Kingdom (“UK”), applicable data-protection laws may provide additional rights.

Where required, our processing of personal information will rely on an appropriate lawful basis, which may include:

  • performance of a contract
  • consent
  • legitimate interests
  • compliance with legal obligations

You may also have rights to:

  • object to processing
  • restrict processing
  • withdraw consent
  • request data portability
  • submit a complaint to your local supervisory authority

Withdrawal of consent does not affect processing lawfully carried out before consent was withdrawn.

16. International Data Transfers

Because we operate an online business and use international service providers, personal information may be processed or stored outside your country of residence.

For example, Shopify and other service providers may process information through infrastructure located in multiple countries.

Where applicable law requires safeguards for international transfers, relevant providers may rely on recognized transfer mechanisms, contractual protections, or other legally approved safeguards.

17. Marketing Communications

If you subscribe to marketing communications, we may send you information relating to:

  • Vow & Ivory products
  • new releases
  • promotions
  • educational content
  • special offers

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email.

Even if you opt out of marketing communications, we may still send transactional or service-related communications, such as:

  • order confirmations
  • product-access information
  • account notices
  • customer-support responses

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • our business
  • our products
  • our technology
  • our service providers
  • applicable laws
  • regulatory requirements

When we update this policy, we will revise the “Last updated” date at the top of the page.

Material changes may be communicated through the website or other appropriate means where required.

19. Contact Us

For questions about this Privacy Policy, our privacy practices, or requests regarding your personal information, please contact:

Legal entity: Ouchen LLC
Trade name: Vow & Ivory
Website: https://vowivory.com
Email: [support@vowivory.com]
Address: AV ALI BOUAIDA BLOC ASSA NR 03 QUARTIER EXTENSION DAKHLA, Agadir 80000, Morocco

For purposes of applicable data-protection laws, Ouchen LLC is the controller of personal information collected through Vow & Ivory, except where another service provider acts independently as a controller under applicable law.